Sam McAlister

Keynote

Sam McAlister is a BAFTA-nominated former BBC Newsnight interviews producer renowned for securing high-profile exclusives, including the 2019 interview with HRH Prince Andrew, which garnered global attention. Her career began as a criminal defence barrister before transitioning into journalism, where she negotiated interviews with figures such as Elon Musk, Sheryl Sandberg, and President Bill Clinton. Her memoir, "Scoops," detailing her experiences, has been adapted into a Netflix film. At the FEDESSA Conference, attendees will gain insights from Sam's expertise in negotiation, communication, and crisis management, learning strategies to enhance business operations and reputation management. ​